J.A.N! Serious Designs BV


J.A.N! Serious Designs (JSD) is based in Schiedam in The Netherlands. The studio is based in the new part of this old city, located close to both the city centre of Rotterdam as the North Sea beaches. Both are essential sources of inspiration for our design work and products.

JSD knows the ins and outs and do’s and dont’s of product development. But we don’t believe in one fixed approach for every project. Therefore we carefully evaluate the needs of our clients at the start of our partnership. Based on this we offer a tailored approach, ranging from a single design that is further developed by our clients to a ‘full service’ approach. For our projects we work together with the best manufacturers in the Far East. Over the years we developed an excellent knowledge and experience in sourcing, prototyping, mass production, product management, quality control and the import and export of goods.


Designing products for action and water sports is our main area of expertise. Over the years we have designed products for biking, windsurfing, kitesurfing, sailing as well as for snowboarding and skiing. But there are many more product areas that inspire us, as our designs for insulation covers for beer taps and even industrial lifting vest show.

Working in these very different markets resulted in our extensive experience in developing, producing and world wide delivery of a wide range of products like bags, carbon products, wetsuits, bicycle wear, sun protection wear, wind and kite surfing harnesses and accessories and specialised yachting and sailing products.